Kristine Baltaca is a sustainability advocate and business mentor helping mid-sized companies transition from linear to circular business models. She specialises in guiding entrepreneurs and management teams through the process of innovation, sustainable brand strategy, and authentic communication that drives measurable impact.
With a strong foundation in business development and marketing, Kristine bridges the gap between strategy and purpose, helping organizations embed sustainability across their supply chains, operations, and communication. Her executive mentoring approach focuses on creating circular solutions that foster resilience, reduce waste, and generate long-term value for people, planet, and profit.
As a member and advisor of The Global Advisory Alliance, Kristine collaborates on sustainability transformation initiatives, aligning operational practices with credible global standards while empowering businesses to move beyond greenwashing toward genuine impact.
Languages:
• Latvian & Russian (native/bilingual)
• English (fluent)
• Spanish (C1 / limited working proficiency)
Learn more about my path and mission via Startup Coaching
Fixed-Scope Online Offers
Sustainability integration into the business operations (Hospitality & Tourism sector)
6-step Sustainability Programme which provides a clear framework for transitioning from basic resource efficiency to purpose-driven, impactful sustainability. This structure ensures that actions are practical, measurable, and tailored to your specific operations.
As a sustainable business model integration programme includes:
• Assessment Diagnosis
Analyzing current operations (energy, water, waste, sourcing, packaging, guest services,
staff practices) and identifying gaps on each of the 6 sustainability levels.
• Strategy Design
Creating a sustainability roadmap (using my 6-step programme as a framework). Defining
priorities (short-term quick wins + long-term vision).
• Implementation Guidance
Advise on practical measures (e.g., waste utilization, refillable amenities, local sourcing, eco-
certifications, clients and partners engagement, marketing activities, etc).
• Capacity Building
Strategies of training staff/managers on sustainable practices (so it sticks).
• Monitoring & Reporting
Setting up simple KPIs so the hostel can track progress and communicate it (internally and
to guests). This is crucial for building trust and avoiding greenwashing in marketing.
• Marketing & Positioning
Advise on how to communicate sustainability authentically (avoid greenwashing, turn actions
into value for guests). Marketing strategy and a 6-month plan for digital/online messaging
and brand awareness creation (optional)
How the collaboration works in practice:
• Phase 1: Assessment (2–3 weeks)
Sustainability audit: review energy, water, waste, food & beverage, supply chain, and staff
policies. Guest experience review: where sustainability can add value (e.g., refill stations, seed
planting workshops, storytelling in marketing).
Deliverable: Sustainability Snapshot Report with key improvement areas.
• Phase 2: Strategy & Roadmap (1 month)
Co-create a Sustainability Roadmap (based on the 6-step programme).
Define KPIs (energy, waste, sourcing, guest engagement, etc.).
Deliverable: Sustainability Action Plan (12–18 months roadmap, quick wins + long-term
goals).
• Phase 3: Implementation Support (ongoing, 3–6 months)
Monthly mentoring sessions with managers (online or on-site).
Guidance on guest-facing initiatives (e.g., zero-waste experiences, compost program, eco-
tours).
Deliverable: Monthly progress check-ins + adjusted plan.
• Phase 4: Communication & Branding (optional)
Support in communicating sustainability on the website, booking platforms, and social
media. Avoiding greenwashing while attracting eco-conscious travelers.
Deliverable: Marketing strategy and a 6-month plan for digital/online messaging and brand
awareness creation (optional)
- Lower costs through reduced energy, water, and waste.
- Stronger brand by attracting eco-conscious travelers who value authenticity.
- Improved reputation through transparent sustainability practices.
- Future-proof operations aligned with global sustainability standards and guest
expectations.
Pricing
Phase 1 + 2 (Assessment + Roadmap): Starts at €2,200
Phase 3 (Implementation Mentorship): Starts at €1500/month (flexible duration 3–6 months)
Every engagement is tailored to the organisation’s size, sector, and stage of maturity.
Get in touch to explore how we can shape the right approach for you.
