
Family offices have long been pioneers in sustainable and impact investing. Their flexibility, long-term horizons, and direct exposure to real-economy companies allow them to experiment where larger institutions move more cautiously. Yet, despite this ambition, one persistent challenge has slowed progress: the ESG data gap for small and medium-sized enterprises (SMEs).
Unlike listed multinationals, most SMEs lack the resources to produce detailed sustainability disclosures. For family offices investing directly into SMEs — or through private equity and credit funds with strong SME exposure — this makes due diligence difficult, reporting inconsistent, and greenwashing risks higher.
This is where the European Financial Reporting Advisory Group (EFRAG) has stepped in. Its recent release of Voluntary Standards for SMEs (VSME) marks a pivotal moment for both businesses and investors. By creating a proportionate, standardized framework for SME sustainability reporting, EFRAG addresses one of the most pressing bottlenecks in the sustainable finance ecosystem.


What the VSME Guidelines Are
The VSME guidelines are designed as a voluntary reporting framework tailored to the realities of SMEs. Unlike the Corporate Sustainability Reporting Directive (CSRD), which applies primarily to large companies and listed SMEs, VSME provides a lighter, modular structure for the broader SME universe.
The aim is twofold:
The framework is modular: a “basic module” for small businesses that just need to respond to customer or financier requests, and “extended modules” for more sophisticated SMEs that want to align more closely with CSRD or investor expectations.
Why This Matters for Family Offices
Family offices are uniquely positioned at the intersection of capital and community. They invest in local businesses, often SMEs, while also being answerable to next-generation family members who demand more sustainable practices.
Here’s why the VSME guidelines should be on their radar:
1. Closing the ESG Data Gap
Until now, family offices investing in SMEs often relied on anecdotal evidence, ad-hoc questionnaires, or simplified ESG scorecards. The VSME framework provides a common language for sustainability disclosures, enabling more rigorous assessment of risk and opportunity.
2. Strengthening Direct Investments
For family offices that back SMEs directly, the guidelines offer a structured yet proportionate way to request sustainability data. This reduces friction with portfolio companies and makes conversations about impact less confrontational. Instead of asking SMEs to “reinvent the wheel,” family offices can point to a recognized standard.
3. Enhancing Manager Selection
Even when investing through private equity or credit funds, many family offices are exposed to SMEs indirectly. By referencing VSME, they can press managers to align their ESG due diligence and reporting with a recognized benchmark. This reduces the risk of greenwashing and increases comparability across funds.
4. Future-Proofing Portfolios
While voluntary today, VSME could become a market norm — especially as large companies begin to cascade CSRD-aligned reporting demands down their supply chains. SMEs that adopt VSME early will be better positioned to win contracts, access financing, and remain competitive. For investors, this translates into more resilient, future-proof portfolios.
Scandinavian vs. Spanish Perspectives
Although the underlying opportunity is the same, the regional context differs:
Family offices that act now on VSME will not only future-proof their investments but also set the standard for sustainable finance leadership.
About Anna-Stina Wiklund
Anna-Stina is a trusted advisor to financial institutions, corporates, and public bodies navigating the fast-evolving landscape of EU sustainable finance regulation. With over 15 years of experience in investment management and sustainability, she brings unique insight into both the policy and portfolio dimensions of ESG.
Previously Head of Responsible Investment for a Nordic pension fund and a portfolio manager at Ålandsbanken, Anna-Stina has shaped ESG integration strategies from both asset owner and asset manager perspectives. She currently supports clients with EU Taxonomy, SFDR, CSRD, and double materiality assessments, helping them move beyond compliance towards strategic alignment.
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